Impact of Connectivity on Economic Outcomes

The project investigates the impact of connectivity on the presence and activity of physical markets and, consequently, economic activity in remote areas of low- and middle-income countries, using satellite imagery. While previous research has explored the effects of connectivity on online trade, measuring the effects on offline economic activity, especially in rural developing areas, has been challenging. Policymakers, governments, and other stakeholders involved in connectivity can leverage the insights from this research project to improve strategies for prioritizing connectivity expansion in rural regions of developing countries. 

Previous research has found significant relationships between internet connectivity and productivity, sales, and employment in developing countries. Prior findings on how internet connectivity may facilitate access to new markets and increase online sales and e-commerce have provided invaluable insights into the relationship between connectivity and e-commerce. However, there is a lack of evidence on the effect of internet connectivity on the presence and activity of physical markets in rural communities.